In a bold move that could reshape the landscape of online search, OpenAI has unveiled SearchGPT, a new AI-powered search feature designed to provide users with timely answers to their queries. This development marks OpenAI’s entry into the competitive search market, potentially challenging established giants like Google and Bing, as well as AI-powered upstarts such as Perplexity.
The company on Thursday unveiled SearchGPT, a search feature designed to give “timely answers” to questions, drawing from web sources. SearchGPT, described by OpenAI as a prototype, leverages the company’s advanced language models GPT-3.5, GPT-4, and GPT-4o to deliver a conversational search experience. Users can input queries and receive information and images from the web, complete with links to relevant sources. The interface allows for follow-up questions and explores related searches through a convenient sidebar. Openai-ceo Sam Altman reinstated after independent investigation clears him of wrongdoing
One of SearchGPT’s notable features is its ability to consider the user’s location for certain queries, enhancing the relevance of results for searches related to local information such as nearby restaurants or weather forecasts. However, OpenAI emphasizes that it collects only general location data to maintain user privacy.
The launch of SearchGPT comes at a time when AI-powered search tools are under scrutiny for issues such as plagiarism, inaccuracies, and potential impacts on web traffic for content creators. Addressing these concerns, OpenAI states that SearchGPT will “prominently cite and link” to publishers and provide clear attribution for information sources. Microsoft brings ai powered creativity to mobile with designer app
In an effort to foster a “thriving ecosystem of publishers and creators,” OpenAI is collaborating with publishers to refine the search experience and offering website owners tools to manage how their content appears in search results. The company also clarifies that SearchGPT’s functionality is separate from the training of its AI models, allowing sites to be included in search results even if they opt out of AI training data collection.
nitially, SearchGPT will be available to a limited group of users and publishers, with a waitlist open for those interested in early access. OpenAI has hinted at plans to integrate some of SearchGPT’s features into its popular ChatGPT platform in the future.
As the AI search race heats up, industry observers are keen to see how SearchGPT will perform compared to established search engines and whether it can avoid the pitfalls that have plagued other AI-powered search tools. With its focus on responsible deployment and collaboration with publishers, OpenAI aims to position SearchGPT as a more ethical and accurate alternative in the evolving landscape of AI-enhanced web search.