Koko Networks, a biofuel enterprise has expanded its business that will cover fast-moving consumer goods. This will be done through a new technology platform that capitalizes on the company’s established distribution networks already set in low-income neighbourhoods.
The Kenya-based enterprise has come up with a new business line, Koko Club and will help sell products directly to customers through the use of little shops that currently serve as the company’s agents.
Known for their bio-ethanol cooking fuel and stoves, their products will be displayed in selected spaces within each agents’ shop. However, products will only be sold to registered Koko Club members.
Agents will make use of Koko’s POS system for them to sign up customers, capture their biodata and issue them an e-card that they will make use of when purchasing products from any Koko Club shop.
Products will be sourced directly from manufacturers and inventories will be managed through a real-time management system that will prevent stock-outs. Accurate market analysis will also be provided.
In an interview with TechCrunch, the company’s Chief Innovation Officer, Sagun Saxena highlighted that they are targeting low-income households to bring the benefits of better products, convenience and lower prices.
Koko Club was birthed in 2020 and there are over 300,000 households that benefit from Koko’s bioethanol fuel and stove.