Are you looking to expand your blog’s reach? Cross-posting your WordPress content to Medium can be an effective strategy to gain more visibility and drive traffic back to your site. In this guide, we’ll explore several methods to automatically publish your WordPress posts to Medium, saving you time and effort in the process.
Why Consider Cross-Posting to Medium?
Medium is a popular blogging platform with a large, engaged audience. While it may not be ideal as your primary blogging platform for business purposes, it can serve as an excellent supplementary channel. Here’s a simple strategy to maximize its benefits:
- Publish a new post on your WordPress site
- Promote it through your usual channels
- After a week, when initial traffic slows, syndicate the post to Medium
- Promote the Medium post to reach a new audience
- Continue publishing fresh content on your main site
- Repeat the process
This approach allows you to tap into Medium’s audience while maintaining your primary focus on your own website.
Methods to Auto-Publish WordPress Posts to Medium
Let’s explore several options for automating the cross-posting process:
1. Blog2Social Plugin
Blog2Social is a comprehensive WordPress plugin that enables cross-posting to various social media platforms, including Medium.
Key Features:
- Supports multiple social networks
- Offers scheduling and auto-posting options
- Provides analytics and logs
Pricing:
- Free version available
- Paid plans start at $80 per year
2. FS-Poster Plugin
FS-Poster is another robust option for cross-posting WordPress content to various platforms, including Medium.
Key Features:
- Supports 13+ social networks
- One-time purchase (no subscription)
- Unlimited social accounts
Pricing:
- $45 one-time fee on CodeCanyon
Check out FS-Poster on CodeCanyon
3. Automation Platforms
If you prefer a more flexible solution, consider using automation platforms like Zapier or Make.com (formerly Integromat).
Zapier:
- Offers WordPress to Medium integration
- Free plan available (100 tasks per month)
- Paid plans start at $20/month
Make.com:
- Provides WordPress and Medium integration
- Free plan available (1,000 operations per month)
- Paid plans start at $9/month
4. Custom Development
For businesses with specific needs or larger budgets, custom development might be the way to go. This option offers maximum flexibility but comes with higher costs and potential API limitations.
Best Practices for Cross-Posting
- Wait a few days after publishing on your main site before syndicating to Medium
- Use Medium’s import tool to maintain proper attribution
- Add a canonical link to the original post on your site
- Customize your Medium post’s title and subtitle for the platform
- Engage with the Medium community to maximize visibility
Maintaining Your WordPress Site
While exploring ways to expand your reach through platforms like Medium, it’s crucial not to neglect your primary WordPress site. Regularly updating and optimizing your WordPress theme can significantly impact your site’s performance and user experience. If you’re considering a theme change, be sure to check out our guide on how to change your WordPress theme without losing content or breaking your site. This will ensure that your main site remains in top shape as you expand your content distribution strategies.
Wrapping Up
Automating the process of publishing your WordPress posts to Medium can significantly expand your content’s reach with minimal extra effort. Whether you choose a WordPress plugin, an automation platform, or a custom solution, make sure to monitor the results and adjust your strategy as needed.
Remember, while cross-posting can be beneficial, your primary focus should always be on creating high-quality content for your main website. Use Medium as a supplementary channel to attract new readers and drive them back to your site.
Have you tried any of these methods? We’d love to hear about your experiences in the comments below!
